QYOU Media, the world's leading curator of premium 'best-of-the-web' video for multiscreen distribution, has announced a linear channel distribution agreement with United Group to deliver its curated content to customers in Serbia, Slovenia, Bosnia and Herzegovina and Montenegro. The deal marks the QYOU's first entry into this region and signifies further expansion for the company in Europe.

The consumer appetite for online video content is undeniable – in Serbia, almost two thirds of consumers watch online video daily (Statista). This thirst for web content and its great appeal for the elusive millennial and Gen-Z audiences is prompting TV operators across Europe to marry traditional programming with curated digital-first video.

Suzana Radosevic, Content Management Director at United Group says, "Short form digital first video is a ubiquitous entertainment format in everybody's lives. Our goal is to continually evolve our service offerings in line with the tastes and preferences of today's consumers and so making a place in our TV offer for the kind of high quality premium video the QYOU programs helps us achieve that."

The QYOU's channel is unique, giving pay-TV subscribers access to an expertly curated and presented line-up of premium digital-first content. These short-form, snack-size videos are highly shareable and respond to consumer desire for a more social and mobile approach to TV.

Amory Schwartz, QYOU EVP of Sales commented: "This region is home to a really vibrant and creative online video community. United Group's decision to feature our channel on their services is a recognition of how deep the fan-base is for this type of content, and we're thrilled to be part of the innovative service they are delivering to their subscribers."