CEE
15 Questions premiere leads the day on 360TV, doubles the channel's share
The Estonian quiz format 15 Questions got off to a strong start with its first international adaptation in Latvia on 360TV. According to preliminary numbers, the show kicked off with 1% rating and 4.1% share in the 19.30 slot on Monday. This is double the channel's average so far this year which currently stands at 2% share.
At the same time, the show also returned for a new season on Kanal 2 in Estonia and led its 20.00 slot on both Monday and Tuesday in total viewers (7.2% and 5.7% ratings) and in the key target groups 18-49 (4.8% and 3.3%) and 18-59 (5.0% and 4.0% rating). In Latvia, the quiz airs Mon-Fri at 19.30, and in Estonia Mon-Thu at 20.00. RELATED
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