BBC Studios announced yesterday that the comedy entertainment format Nation's Dumbest has scored two new deals with Antena 3 in Spain and TV3 Lithuania, taking it to ten international territories, with further deals to be announced in the coming months.

TV3, Lithuania’s largest media group has commissioned local version set to be produced by TV3 Studios with transmission planned for this September.

CEETV reminds that the first deal for the format in CEE was signed by RTL in Hungary.

Originally created by Montreux Film and Fjernsyn, Nation's Dumbest has rapidly become BBC Studios' fastest-growing comedy entertainment format since its launch in Norway two years ago with the Spanish and Lithuanian deals following recent commissions in Hungary and Denmark.

The format's international momentum has been further underlined by the success of the US adaptation, which launched on FOX in July. Since premiering, Nation's Dumbest US has reached 8.7 million viewers and generated more than 700 million minutes viewed across platforms, becoming FOX's biggest summer entertainment debut in four years.

The show has consistently performed strongly wherever it has launched. In France, it was crowned the highest-rated new format launch since 2020, while in Sweden it was the most successful new entertainment launch of the year

This fall sees seven versions on air globally with the most recent Danish adaptation launching on TV 2 as the 1 show of the day and returning series’ already produced for Sweden and France, BBC Studios said.

Sumi Connock, Executive Vice President, Global Creative Network and Formats, BBC Studios, said: “Reaching our tenth territory sale is a fantastic milestone for Nation’s Dumbest. It’s a brilliant example of how a bold, yet warm-hearted, local idea can travel and become a truly international success story.

Nation’s Dumbest taps into something universal: audiences everywhere love seeing celebrities let their guard down, laugh at themselves and embrace the unexpected. It’s a simple, highly scalable format that continues to resonate with broadcasters around the world, and we’re delighted to see it building such strong international momentum.

Nation's Dumbest turns the traditional competition format on its head as the gameshow nobody wants to win. Combining outrageous comedy with a playful spirt, celebrities willingly laugh at themselves as they tackle a series of logical, mental and physical challenges, all attempting to avoid reaching the final and being crowned the nation's dumbest."